eInterview with Creditors Resource Group CEO – Thomas Lynch

Posted by Tom Blue on October 6, 2009 under Uncategorized | Read the First Comment

logoWe have another eInterview available… Thomas Lynch is the CEO of the Creditors Resource Group.  They have grown quite a bit this year and it seems to be coming from their affiliate program.  See below for the q&a.

1. What do you do?
CRG provides accounts receivable management software and debt collection programs
2. Who are your competitors?
There are over 10,000 collection agencies in the US. Trying to compete in such a crowded market place is challenging because if you’re not strategic about marketing efforts, your message can be lost in all the background noise created by your competitors.
3. What makes you different than your competitors?
In designing solutions for both vendors and debtors CRG takes a holistic approach to curing the underlying causes of delinquency. For example, CRG offers its clients a computer software solution that was specifically developed to help them manage and improve their internal collection efforts… speeding their cash flow and reducing their exposure to bad debt losses. Another is the CRG Debt-Fund which blends traditional collection efforts with commercial lending sources to help capitalize debtor companies struggling with cash flow problems.
4. What are your or your ceo’s biggest challenges?
Each major innovation we bring to the market creates its own large-scale opportunity which often comes with significant infrastructure challenges. Scaling our organization to the level of our growth continues to be a major challenge.
5. Which marketing tactic/strategy has produced the most leads/revenue for your company?
By far, our greatest successes have come from our affiliate marketing relationships. The strategy here is to find very large companies that have their own client list. Then you approach them with a joint marketing proposal that has a high perceived value to their customers and a new revenue stream for their own company. Instead of thinking WIN/WIN, you need to approach this from a WIN/WIN/WIN perspective (you win, they win, their customers win).
6. How long have you been in business?
2006
7. How many employees do you have?
10 currently, with plans to add 12-15 more in January 2010 when our new call center is complete in Tucson, AZ
8. What are your revenue estimates for 2009? Is that an increase from 2008?
2009 revenues estimated at $550,000, which represents a 69% increase over 2008 revenues
9. Have you had any new press recently?
In October 2009 CRG will be announcing two new affiliate joint-ventures that will change the face of the company going forward. First, CRG has entered into a multi-year contract to be the exclusive collection agency provider for business subscribers to CollectPro Software (collectprosoftware.com). In a similar deal, CRG will soon announce its new endorsement and partnership with iLumen and Sage Corp (makers of Peachtree and MAS accounting software platforms) which will promote CRG to approximately 500,000 Peachtree Analytics users monthly.

1. What do you do?

CRG provides accounts receivable management software and debt collection programs

2. Who are your competitors?

There are over 10,000 collection agencies in the US. Trying to compete in such a crowded market place is challenging because if you’re not strategic about marketing efforts, your message can be lost in all the background noise created by your competitors.

3. What makes you different than your competitors?

In designing solutions for both vendors and debtors CRG takes a holistic approach to curing the underlying causes of delinquency. For example, CRG offers its clients a computer software solution that was specifically developed to help them manage and improve their internal collection efforts… speeding their cash flow and reducing their exposure to bad debt losses. Another is the CRG Debt-Fund which blends traditional collection efforts with commercial lending sources to help capitalize debtor companies struggling with cash flow problems.

4. What are your or your ceo’s biggest challenges?

Each major innovation we bring to the market creates its own large-scale opportunity which often comes with significant infrastructure challenges. Scaling our organization to the level of our growth continues to be a major challenge.

5. Which marketing tactic/strategy has produced the most leads/revenue for your company?

By far, our greatest successes have come from our affiliate marketing relationships. The strategy here is to find very large companies that have their own client list. Then you approach them with a joint marketing proposal that has a high perceived value to their customers and a new revenue stream for their own company. Instead of thinking WIN/WIN, you need to approach this from a WIN/WIN/WIN perspective (you win, they win, their customers win).

6. How long have you been in business?

2006

7. How many employees do you have?

10 currently, with plans to add 12-15 more in January 2010 when our new call center is complete in Tucson, AZ

8. What are your revenue estimates for 2009? Is that an increase from 2008?

2009 revenues estimated at $550,000, which represents a 69% increase over 2008 revenues

9. Have you had any new press recently?

In October 2009 CRG will be announcing two new affiliate joint-ventures that will change the face of the company going forward. First, CRG has entered into a multi-year contract to be the exclusive collection agency provider for business subscribers to CollectPro Software (collectprosoftware.com). In a similar deal, CRG will soon announce its new endorsement and partnership with iLumen and Sage Corp (makers of Peachtree and MAS accounting software platforms) which will promote CRG to approximately 500,000 Peachtree Analytics users monthly.

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