Somarus CEO, Joseph Karwat, Interview

Posted by Tom Blue on January 27, 2010 under Companies, Executives, Profiles | Be the First to Comment

somaruslogo Joe Karwat has been a loyal customer of ours for a long time.   He has recently started a new company – Somarus - that I find interesting.  Here are his answers to our eInterview…

What do you do? 2 sentences max
Somarus provides automated B2B sales and marketing solutions using social networking techniques.   We integrate all aspects of our client’s sales and marketing process through efficient use of  Web 2.0 services.
Who are your competitors?
Marketo, SiverPop
What makes you different than your competitors?
Three things.  The first is that we focus on making the firms staff visible on the web and use each employee’s social markers to establish a trust relationship with prospective clients.  Second, we empower prospects to choose who they would like to engage with at a specific company.  And third we automated and integrate everything so that there is no manual intervention.  This enables tremendous scale and eases the pain associated with adding staff or staff turnover.  The result is a predictable, scalable, and cost-effective sales and marketing process.
What are your or your ceo’s biggest challenges?
Educating B2B marketers that using social media means emphasizing their people, not necessarily their company.
Which marketing tactic/strategy has produced the most leads/revenue for your company?
Since this is a new venture I can only rely on what’s worked for me in the past.  Webinars combined with a thoughtful email campaign.
How long have you been in business?
This is a new venture based on my consulting practice.
How many employees do you have?
3
What are your revenue estimates for 2010?
We hope to $5mm this year.

What do you do?

Somarus provides automated B2B sales and marketing solutions using social networking techniques.   We integrate all aspects of our client’s sales and marketing process through efficient use of  Web 2.0 services.

Who are your competitors?

Marketo, SiverPop

What makes you different than your competitors?

Three things.  The first is that we focus on making the firms staff visible on the web and use each employee’s social markers to establish a trust relationship with prospective clients.  Second, we empower prospects to choose who they would like to engage with at a specific company.  And third we automated and integrate everything so that there is no manual intervention.  This enables tremendous scale and eases the pain associated with adding staff or staff turnover.  The result is a predictable, scalable, and cost-effective sales and marketing process.

What are your or your ceo’s biggest challenges?

Educating B2B marketers that using social media means emphasizing their people, not necessarily their company.

Which marketing tactic/strategy has produced the most leads/revenue for your company?

Since this is a new venture I can only rely on what’s worked for me in the past.  Webinars combined with a thoughtful email campaign.

How long have you been in business?

This is a new venture based on my consulting practice.

How many employees do you have?

3

What are your revenue estimates for 2010?

We hope to $5mm this year.

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