Modern Battery Solutions Profile
Below is an eInterview we did with Deborah Baker, a founder of Modern Battery Solutions.
1. What do you do?
Modern Battery Solutions provides battery reconditioning services and sells military proven battery recovery and reconditioning systems to material handling companies, forklift and battery repair companies, distribution centers, golf courses and to individuals with the desire to establish their own battery reconditioning service. Additionally, we offer training programs and assistance in the set up of new service providers within the industry.
2. Who are your competitors?
There are too many to name but, many of them have their gimmicks and battery recon elixir and rejuvenation solutions and sulfation elimination additives and stuff like that.
3. What makes you different than your competitors?
Our customers love us because we work with the originating developer, designer and manufacturer of this technology and they have an established 25 year history of US military tested, proven and accepted battery recovery systems. The versions sold by us and used in our own services are the authorized commercial versions of the original military version that are in battery maintenance facilities all over the world. These battery recovery systems are simply unmatched in price, quality and performance.
4. What are you or your ceo’s biggest challenges?
Our two biggest challenges are industry rehabilitation and the time it takes to accomplish it.1.Rehabilitating the industry’s concept of battery reconditioning from the conventional means and the school of thought that says battery desulfation is possible to a degree, yet even proof that now being our present reality drudges up doubts of their past snake oil experiences. 2. Battery desulfation has been the reality for the US military for several years and has made enormous progress in both cost and waste reduction to say the least, but the commercial industry has been inundated with countless reconditioning and desulfation gimmicks that has skewed its ability to see that the real deal is finally being made available to them at a reasonably low cost.
5. Which marketing tactic/strategy has produced the most leads/revenue for your company?
Our most effective marketing strategies are researching our potential clients and working to build up the trust relationships between the two of us. We send out emails followed up with phone calls and drop-in to meet our clients face to face. We let them know that we are in it for the long haul and keep the focus on the relationship and not the sale because once the relationship is established trust is no longer an issue and the risk of the purchase has been removed.
6. How long have you been in business?
We are a new company established in 2008 working with tested and true ideals from a 25 year history of working with people.
7. How many employees do you have?
We are a modest force of less than 20 employees and are primarily focused the structuring of our North American and European distribution network. A registered small business.

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