Chipotle iPhone App

Posted by Tom Blue on January 13, 2009 under Uncategorized | Be the First to Comment

A lot of blogs have been talking about the iPhone application that Chipotle has released. The app allows you to order from their menu on your iPhone so you can pick it up and their nearest location. Apparently the application has been removed from the app store by the developers because they have gotten hammered with orders, etc. Anyway, I think the idea is fantastic and I am sure many more restaurants and other retail stores will build similar apps.

The only problem I see with apps like these is that after a while users are going to have multiple restaurant apps on their phone and that makes your display quite messy. I have about 20 iPhone applications on my phone now and that already makes it quite ugly.

I believe there is an app opportunity to provide this type of service/app with multiple restaurants. That way you can go to a specific app and then pull the menu from the restaurant that is near you or you happen to be in the mood for. Hopefully things will move in this direction.